Sponsorship Opportunities

The Tournament of Roses offers a variety of partnership opportunities. Custom packages are available and may include consumer engagement and on-site activation, recognition in Tournament-produced publications, including online platforms, and access to associated event tickets.

The Tournament can also assist interested companies on opportunities such as game team bus wraps, street pole banners, Official Rose Parade Program ads, sweepstakes and more.

Please contact the Tournament of Roses Strategic Partnerships Department at [email protected] or (626) 449-4100.