About the Rose Parade
The Rose Parade will start at 8:00am PST. On January 2, 2017, the world focuses its attention on Pasadena, California, USA, home of the Rose Parade and Rose Bowl Game. It's a celebration more than a century old – a festival of flowers, music and sports unequaled anywhere else in the world. It's America's New Year Celebration, a greeting to the world on the first day of the year, and a salute to the community spirit and love of pageantry that have thrived in Pasadena for more than 100 years.
An event as large as the Tournament of Roses requires about 80,000 hours of combined manpower each year. That manpower is supplied by 935 members of the non-profit Tournament of Roses Association, a volunteer organization dedicated to presenting an internationally-recognized New Year’s celebration. Each volunteer is assigned to one of 31 committees, with responsibilities ranging from selecting parade participants to directing visitors on New Year's Day, to hosting the press headquarters for media coverage of the Rose Bowl Game, to giving presentations about the Tournament to community groups.
Nicknamed "White Suiters" because of the distinctive white uniform every volunteer wears, these enthusiastic men and women give up their evenings, weekends and holidays to ensure the success of the parade and game. A small full-time staff provides support and continuity to the volunteer organization.
The Rose Parade is broadcast live in the U.S. by several networks/stations. Please refer to our list of broadcasters or check your local listings. For seating and ticket information, please see our Tickets and Events page.
Rose Parade safety tips and guidelines can be found on our Parade Safety Guidelines page.
"Never on Sunday" tradition
The Tournament of Roses® has had a “Never on Sunday” tradition since 1893, the first year since the beginning of the Tournament, that New Year’s Day fell on a Sunday. The Tournament wanted to avoid frightening horses that would be hitched outside churches and thus interfering with worship services so the events were moved to the next day, January 2. Though horses are no longer outside local churches, the tradition remains to this day.