PASADENA, Calif., Dec. 15, 2014 -- The Tournament of Roses and Magisto, the cloud-based mobile video platform, today announced a collaboration that enables consumers to create their own video content using personal photos on their devices. They also have a chance to be selected to win tickets and VIP hospitality to the 2016 Rose Parade® presented by Honda and Rose Bowl Game® presented by Northwestern Mutual. This partnership lets fans tell their own stories from 2014 and share how they intend to celebrate the 2015 New Year with a video editing application that turns photos and videos into professional quality movies in a matter of minutes. The campaign will begin Monday, December 15 and will run through January 15, 2015 with the winning submission announced in February.

"We are delighted to team with Magisto and provide fans with the opportunity to share their experiences from 2014 and how they plan to celebrate the New Year," said Tournament of Roses President Richard Chinen. "With more than 80 million people around the world joining America's New Year Celebration each year, it is important for the Tournament of Roses to provide new and unique ways to enhance their experience with us."

"Working with the Tournament of Roses and two of the most prestigious and special events in the Rose Parade and Rose Bowl Game is an extraordinary opportunity," added Reid Genauer, Chief Marketing Officer for Magisto. "Magisto is committed to helping users create and share their personal stories with the people they care about. Our platform has reached millions of users and worked with some of the world's leading brands to create user generated video at scale, and we are proud to add the Tournament of Roses our list of partners."

To participate in the campaign, consumers can go to https://magisto.com/TOR or download the Magisto application from the iOS app store or Google Play and enter using the hashtag, #MyNewYear.

About the Pasadena Tournament of Roses®

The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade®, the Rose Bowl Game® and a variety of associated events. The Tournament's 935 volunteer members act as ambassadors of the organization within the community and serve on one of 31 committees that ensure the success of the parade and game. Collectively, they contribute upwards of 80,000 hours of manpower each year. The 126th Rose Parade presented by Honda and themed "Inspiring Stories," will take place Thursday, Jan. 1, 2015, followed by the College Football Playoff Semifinal at the Rose Bowl Game presented by Northwestern Mutual. For additional information on the Tournament of Roses please visit the official website at www.tournamentofroses.com.

About Magisto:

Driven by artificial intelligence and simple user experience, Magisto is a cloud-based mobile technology service for creating and sharing beautiful quality personal movies. It automatically selects the most compelling moments from ordinary videos and photos and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto is used by millions of customers and can be accessed across iOS, Android, the Amazon Appstore for Android and the Web, and is the highest-rated video creation app in the Google Play and iOS App Stores. The company is funded by Horizons Ventures, Magma Venture Partner, Qualcomm Incorporated, through its venture capital arm, Qualcomm Ventures, and SanDisk Ventures. The company maintains its headquarters in Tel Aviv, Israel with offices in New York and California.

More information is available at http://www.magisto.com/about and http://www.magisto.com/how-it-works.

Media Contacts:

Paula Batson


[email protected]

Find Magisto on Facebook https://www.facebook.com/Magisto.

Follow Magisto on Twitter @magisto.

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