Game Day Central
2017 ROSE BOWL GAME PROGRAM (AVAILABLE SOON)
Authorized Distributors of the 103rd Rose Bowl Game presented by Northwestern Mutual Tickets
The following groups are the only authorized ticket distributors: Pasadena Tournament of Roses Association (includes the City of Pasadena and ESPN), the participating institutions and conferences, Ticketmaster, and rosebowlpremiumseating.com. The 102nd Rose Bowl Game presented by Northwestern Mutual also has an official ticket relationship with PrimeSport.
Tickets for Infants
All persons attending the 103rd Rose Bowl Game presented by Northwestern Mutual must have a full-price reserved seat ticket for admission. Lap passes are not issued for children.
Lost and Stolen Ticket Policies
Lost game tickets WILL NOT be replaced. Stolen tickets must be reported prior to game day to the authorized distributor from which they were received for replacement. Please report stolen tickets to law enforcement immediately. On game day, stolen tickets will not be replaced.
Maps & Directions
Gold Line Light Rail Service
The Los Angeles County Metropolitan Transportation Authority (MTA) operates a light rail service to Pasadena via the Metro Gold Line.
If you would like to take the Metro Gold Line to the game, exit the train at Memorial Park Station in Pasadena. Follow the signs for two blocks to the Rose Bowl Game presented by Northwestern Mutual Shuttle pick-up location at Parsons. This shuttle will take you directly to the Rose Bowl Stadium. After the game, simply reverse your route.
For help planning your MTA trip, call 323.466.3876 or visit www.metro.net.
Metrolink trains arrive into Union Station where passengers must transfer to the Gold Line to get to the Rose Bowl Stadium. Visit www.metrolinktrains.com for more information.
Rose Bowl Game presented by Northwestern Mutual Shuttle and Parsons Parking Lot
On Monday, January 2, free shuttle buses are available at Parsons parking lot located at the corner of Union Street and Pasadena Avenue in Pasadena. The shuttle runs continuously from 10 a.m. until approximately two hours after the end of the game
There is a $40 parking charge per car at Parsons on game day. Reserved parking can be purchased in advance through LAZ Parking. Overnight parking is also available for $60. Bus parking is available for $200 and RV parking is available for $250, $350 and $450 for one, two or three night stays, respectively. Call LAZ Parking at 626-578-1705 for further details.
Between 10 a.m. and 11:30 a.m., there will be heavy traffic exiting Pasadena from Parsons and the adjacent Old Pasadena parking lots due to the Rose Parade. It is advisable to arrive into Pasadena to park at Parsons before 10 a.m. or after 11:30 a.m. to avoid congestion.
Drop-Off / Taxi Zone / Rideshare Services
All drop offs and pick-ups including taxi service and rideshare drop off services are allowed at the Rose Bowl Stadium via the below directions. Drop off is located in the Brookside Golf Course in Lot8A, off of Washington Boulevard.
Directions: Exit the 210 Freeway at Berkshire Place and go west to Berkshire Road. Take Berkshire Road south to Highland Drive. Continue south on Highland Drive to Linda Vista Avenue. Go south on Linda Vista Avenue to Lida Street. Continue east on Lida Street to Park View Road and go north to Washington Boulevard. Go east on Washington Boulevard to Lot 8A. As you enter the parking lot you will be directed by venue staff.
Rose Bowl Stadium Parking
Parking is $40 per car for the 103rd Rose Bowl Game presented by Northwestern Mutual. Cars are parked on a golf course, north of the Rose Bowl Stadium. There is no reserved parking and cars may be stack-parked in rows of five (5) on a first-come, first-served basis. Parking lots open at 4 a.m. Other than designated overnight motorhome parking, there is no overnight parking at the Rose Bowl Stadium. In-and-out privileges are prohibited in all parking areas. Once you exit the parking lot, you will be required to pay the full parking fee upon re-entry.
Premium Seating Parking
Parking is available for all Premium Seat holders in Lot 5A and 5B. Lot 5A is designated for Luxury Suite and Loge Box holders, while Lot 5B is designated for Club Seat holders. Each lot will be identified by signage with its own entrance on game day. In the event of rain, the golf course lots may not be available for parking. Instead, street parking will be managed by the Pasadena Police Department. In inclement weather, please check Game Day Central or follow the Rose Bowl Stadium on Twitter (@rosebowlstadium) for up-to-date parking information. Be sure to allow yourself additional time for parking or use the Rose Bowl Game presented by Northwestern Mutual Shuttle.
Motorhomes will only be allowed into the Rose Bowl Stadium area via Linda Vista Avenue and Salvia Canyon Road. Parking will be directed along West Drive or in Brookside Park based on availability. The game day motorhome parking fee is $200. Game day motorhome parking opens at 4 a.m. on Monday, January 2.
Prior to game day, overnight motorhome parking will be in Brookside Park, south of the Rose Bowl Stadium, beginning at noon on December 30, and closing at noon on January 3. Rates are based on date of arrival and are as follows: December 30 – $500; December 31 – $400; January 1 - $300; January 2 – $200, plus a one-time charge of $40 for tow vehicles.
Uninhabitable trailers including BBQ’s or restrooms are not permitted. The allowable space footprint is 16’ wide by the length of the motorhome. All units must be self-contained. There are no hook ups available. Prohibited trailers will be escorted to a storage yard, tagged and kept for safekeeping. The trailer will be available for pick-up beginning two hours after the end of the game. For more information, please contact the Rose Bowl Stadium at 626.577.3100.
Limousines and Buses
Download the Bus and Limousine Parking Order Form
On game day, bus parking (or any commercial vehicle over 23’ long) is $350 and limousine parking (or any commercial vehicle under 23’ long) is $250. Pre-sale bus parking (or any commercial vehicle over 23’ long) is $300 and limousine parking (or any commercial vehicle under 23’ long) is $200.
Buses and limousines with pre-purchased parking passes will be allowed to enter the Rose Bowl Stadium via Seco Street from Linda Vista Avenue or by pre-designed parking directions accompanying the pre-purchased parking pass. All buses and limousines buying parking on game day must enter the Rose Bowl Stadium via Salvia Canyon from Linda Vista.
Bus and limousine drop-offs are not available at the Rose Bowl Stadium. In-and-out privileges are prohibited. Once you exit the parking lot, you will be required to pay the full parking fee for buses and limousines upon re-entry.
Parking for disabled guests is immediately adjacent to the Rose Bowl Stadium in Lot F, B and D. All vehicles entering these parking lots must display a valid handicap placard and be prepared to present identification upon entry. Disabled guest parking opens at 4 a.m. and is $40 per car. Late arriving guests may be directed to park in alternative handicapped designated lots.
Paratransit Vehicle Drop-Off Area
Disabled guest drop-off is available at Parsons parking lot free of charge. Guests will then board the Rose Bowl Game presented by Northwestern Mutual Shuttle that will take them directly to the stadium. Disabled guest parking at Parsons is $40 per car. Shuttle buses are handicapped accessible.
Disable Guest Seating
Disabled guest seating is available through any of the authorized ticket distributors of the Rose Bowl Game presented by Northwestern Mutual. Disabled guests should request seating in the disabled patron seating area when purchasing their tickets. Up to three (3) companion tickets may be purchased. They will be assigned to the closest available seat next to the accessible seat. Guests with disabilities who are purchasing tickets through one of the participating institutions should request seating in the disabled patron seating area prior to game day to ensure that seating is available in the area adjacent to the participating institution’s seats. Remaining seating for disabled guests may be exchanged on game day outside the stadium, on a first-come, first-served basis, by going to our customer service windows at the Tournament of Roses Will Call booth, located near Gate B at the stadium. Tickets may also be exchanged inside the stadium at our customer service booth, located at Tunnel 28.
Stadium Gate Entry
Guests who are disabled may enter through any of the eight (8) stadium entry gates.
Assistive Listening & Closed Captioning Devices
Assistive listening and closed captioning devices are available to guests upon request. Please visit the Rose Bowl Stadium Administrative Offices between Tunnel 28 and 1 for additional information.
Rose Bowl Stadium Policies
There are no in-and-out privileges at the Rose Bowl Stadium. Once you exit the stadium, you may not re-enter.
The Rose Bowl Stadium has implemented a clear bag policy for all events at the Rose Bowl Stadium, including the upcoming Rose Bowl Game.
- 12" x 6" x 12" Clear Plastic Bag
- 1 Gallon Plastic Freezer Bag
- Clutch with Shoulder Strap (clutch may not be larger than 4.5" X 6.5")
- Clutch with Wrist Strap (clutch may not be larger than 4.5" X 6.5")
- Diaper Bag, as long as accompanied by a child
- Camera Case
- Mesh Bag
- Clear Backpack
- Tinted Plastic Bag
- Oversized Tote Bag
- Printed Pattern Plastic Bag
- Fanny Pack
- Binoculars Case
The following items are not permitted into the Rose Bowl Stadium:
Bags not in accordance with the bag policy mentioned above, noisemakers (including thunder sticks, musical instruments, whistles, air horns, boom boxes); weapons or projectiles; alcoholic beverages, any glass, metal or hard plastic containers of any size; frozen beverage bottles; hard or soft sided coolers of any size; plastic drink containers (except for two liters or less with factory seal intact); boxes or wrapped packages of any size, unsliced fruits or vegetables, animals (other than service animals required because of a disability); balls, toys or sports equipment (excluding commerative footballs); banners, signs or flags; helium balloons; laser pointers; poles or sticks; umbrellas; unauthorized cameras with lenses longer than 3.5 inches, interchangeable or telephoto lenses, video cameras, monopods tripods or selfie sticks; skates, skateboards, scooters or bicycles.
Note: Strollers are permitted but must be checked with an usher inside the stadium tunnel or at the Checked Items tent. The Rose Bowl Game and Rose Bowl Stadium are not responsible for checked items.
Southern California Fan Code of Conduct
The Rose Bowl Game presented by Northwestern Mutual, the Rose Bowl Stadium and the Los Angeles Sports Council support the area’s outstanding collegiate and professional sports teams. In order to ensure a safe and celebratory environment, we ask that fans refrain from the following behavior at all events:
- Profanity or other offensive language, whether spoken or appearing on apparel
- Smoking, which is prohibited in the stadium
- Intoxication or excessive alcohol consumption
- Bringing prohibited items into the venue
- Throwing of items or liquids
- Entering the playing field at any time
- Fighting or other threatening behavior
- Failure to retain ticket and/or present it to event staff, if requested to do so
- Resale of tickets at the venue
- Violation of state or local laws
Failure to comply may subject you to ejection or arrest.
Fans are encouraged to report inappropriate behavior to venue personnel at 626.400.5119. We welcome your help in our efforts to provide an enjoyable experience for all guests.
In order to provide a safe environment for our fans, the following security measures may be in effect:
Searches at the entry gates will include inspection of all items that are carried into the stadium. Patrons may be subject to metal detectors, wand searches or full searches of your person, also known as “pat downs.”
Searches may cause delays in entering the stadium. Please give yourself plenty of time to allow for entry into the stadium.
The Rose Bowl Stadium has implemented a clear bag policy for all events at the Rose Bowl Stadium, including the upcoming Rose Bowl Game. You are encouraged to secure belongings in your vehicle whenever possible.
Law enforcement personnel may conduct inspections of vehicles parking near the stadium.
If you see something suspicious on your way to the game or at the stadium, please report it immediately to local law enforcement or call 9-1-1.
Stadium Entry Gates
There are eight (8) stadium entry gates that service the Rose Bowl Game presented by VIZIO: “A” through “G” and “N” (North). Your game ticket allows access through any gate.
Stadium & Ticket Seating Facts
There are 77 numbered rows in the stadium. The lettered rows begin below Row 1, starting with Row “A” and descending down. The tunnels enter the stadium at Row 28. Each section is divided between low seats (1, 2, 3, etc.) and high seats (101, 102, 103, etc.). If you are standing in the tunnel facing the playing field, the low seats are to your left and the high seats are to your right.
The Terry Donahue Pavilion, located on the west side of the Rose Bowl Stadium, offers exclusive comfort, premium seat amenities and the most upscale sports experience in Southern California. The premium seat experience includes convenient VIP parking, a private entrance, climate controlled indoor lounges, upscale dining, HD televisions, full bars, with wider, cushioned outdoor seating, extra legroom and cup holders. For more information or to purchase premium seats, go to www.rosebowlpremiumseating.com or call 626.585.6800.
Will Call Booths
Tickets purchased through the participating universities can be picked up on game day at the participating institution’s Will Call booth, located outside of Gate “A.” Player guests may also pick up their tickets at the participating institution’s Will Call booth. Please look for the banner with the name of the participating institution at the top of the booth. Participating institution and player guest Will Call booths open at noon and picture identification will be required.
Tickets purchased through other authorized distributors will be at the Rose Bowl Stadium Will Call booth located outside of Gate “B.” This booth is only used for game day Will Call, not for the days leading up to the game. Third-party Will Call will not be accepted. On game day, the Will Call booth opens at 10 a.m. and picture identification will be required.
- No in-and-out privileges for vehicles.
- No overnight parking, unless in designated RV lots.
- Parking lots close 90 minutes concluding the game.
- No saving of parking spaces. Parking is first-come, first-served.
- Roadways, aisles and parking areas must be kept clear of tailgating equipment so vehicles and emergency personnel may park or pass through.
- Guests must tailgate in front of or behind their vehicle only.
- Vehicle tailgates should not interfere with the flow of traffic.
- No box trucks, trailers, grill in-tow or catering services from outside sources permitted in parking lots.
- Individual tents or pop-ups are not permitted.
Food, Fire and Refuse
- No open flames permitted in any tailgate or parking area.
- Charcoal grills are permitted in most tailgate areas.
- All barbecue grills must be raised off the ground.
- Please clean up your tailgating area before entering the game.
- Trash bags can be left at your tailgate area. Please recycle when possible.
- No consumption of alcohol in tailgating areas after kickoff.
- No drinking games or use of alcohol-related paraphernalia (For example: No beer bong funnels or beer pong).
- Please do not use glass containers. All drinks should be placed in plastic/disposable cups.
- No underage drinking.
- No music with inappropriate language.
- No amplified music.
- Selling of items or soliciting of any promotional or marketing activities is prohibited.
- Please be respectful to fans around you, other vehicles and stadium property.
- If you need assistance or observe a potential problem, contact Tailgating Ambassadors, police or parking personnel or call 9-1-1.
Failure to comply with these guidelines, along with all applicable city, state and federal laws, stadium or Rose Bowl Game policies may result in citation or arrest as well as loss of tailgating privileges and/or game tickets.
Fan Assistance/Customer Service
Should you need assistance prior to entering the Rose Bowl Stadium, please visit one of our Fan Assistance booths located throughout the Arroyo. Please see the map on page 20 for locations. Once inside the stadium, please contact the nearest usher or visit our customer service booth located at Tunnel 28.
First Aid/Lost and Found/Police Headquarters
These services can be found in the Public Safety building located south of Gate “B” across from Tunnel 28.
Restrooms are located at the entrance to most stadium tunnels. Please refer to the map above for locations.
Inside the Rose Bowl Stadium gates, ATMs are located on the concourse at Tunnel 1, 3, 6, 11, 17, 20 and 24 and at the Rose Bowl Stadium Will Call booth, located outside of Gate B.
Items that are not allowed into the stadium must be returned to your vehicle or checked at the Checked Items booth located outside Gate “C.” Your items will be available for pick-up after you exit the stadium. The Rose Bowl Game and Rose Bowl Stadium are not responsible for checked items.
Smoking is not permitted in the Rose Bowl Stadium.
Obtain a free identification bracelet at our customer service booth located at Tunnel 28. The bracelet will indicate your child’s name and seat location. If your child becomes lost, he or she can be returned to the proper seat.
Stadium Public Paging
There is no public paging at the Rose Bowl Game presented by Northwestern Mutual.
Official Rose Bowl Game Merchandise Locations
Show your team pride by purchasing officially-licensed Rose Bowl Game merchandise at the various merchandise booths located throughout the Arroyo and on the concourse inside the Rose Bowl Stadium.
Official Rose Bowl Game merchandise will be available starting on December 29 through January 2.
- Pre-Game Day Sale Locations (December 29 – January 1)
- Lot H: 9 a.m. – 8 p.m. (Starting on December 29)
- Game Day Sale Locations (January 2)
- Rose Bowl Drive, south of gate A
- Gate 1A, north end of Lot D
- North Gate, on the golf course
- Gate E, on the golf course
- Stanford Tailgate Party
- Iowa Tailgate Party
- Lot K
- Lot H
- Brookside Golf Shop