Rose Bowl Bash Presented by Northwestern Mutual
Sunday, December 31, 2017 - 11:00am to Sunday, December 31, 2017 - 5:00pm

The Rose Bowl Bash presented by Northwestern Mutual is a first-of-its-kind event in downtown Los Angeles on New Year’s Eve (Sunday, December 31). The event celebrates college football and will take place at The Bloc (Hope and 7th Street) from 11 am – 5 pm PT.

The Rose Bowl Bash is free to the public and will include family-friendly interactive games, a Rose Bowl Game merchandise booth, photo activations, a beer garden to watch ESPN coverage, and entertainment – including a DJ booth, team pep bands and cheer squads. Food trucks and other local merchants will also be available to attendees.