In the Community


As a volunteer driven, non-profit organization the Tournament of Roses® Association brings people together to create premier events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences.



Volunteerism and Investing in Our Community are among the Pasadena Tournament of Roses’ cornerstones. The Rose Parade® and Rose Bowl Game®, two world-class events enjoyed by millions around the world, are the result of our spirit of giving put into action. Utilizing the highly visible platform of America’s New Year Celebration®, the Association shares the hope and joy of each new year by investing and engaging in communities at the local, regional and national level.

The Tournament of Roses is a vital community organization, focused on impacting people through charitable giving, volunteerism, and community involvement. The Association’s Community Relations Department, and the Tournament of Roses Foundation work together to strengthen and direct the Associations’ include developing and implementing programs around enhancing educational opportunities, investing in our community, strengthening community business partnerships, and through which the Association positively impacts thousands of people annually.


Key Themes:

  • Enhancing educational opportunities
  • Investing in our community
  • Strengthening community business partnerships
  • Experiences that make a difference

Quick Facts:

  • Contributed $150 million to America’s Colleges and Universities
  • Annually generated approximately $300 million in economic impact in the Southern California Region
  • Donated 3,500 Rose Parade tickets and 500 Rose Bowl Game tickets to local non-profit organizations
  • Annually donated over $160,000 to select organizations and individuals within the greater Pasadena area
  • Financially supported 42 local, regional and national organizations in 2016
  • Donated $196,000 since 2011 to the City of Pasadena to improve City parks