Rose Bowl Stadium

The Rose Bowl Stadium is located in the city of Pasadena, thirteen miles northeast of downtown Los Angeles. Located in an old river gorge called the Arroyo Seco, the Rose Bowl Stadium is situated on two 18-hole golf courses, with a backdrop of the San Gabriel Mountains.

Rose Bowl Stadium construction began in 1921. The first Rose Bowl Game was played in the Stadium on January 1, 1923 where USC defeated Penn State, 14-3. First built in a horseshoe configuration with a seating capacity of 57,000, the Stadium was given the name “Rose Bowl” by police reporter Harlan W. Hall, who had the Yale Bowl in mind when thinking of how an expanded stadium might look.

The current stadium capacity is more than 90,000. In addition to the Rose Bowl Game, the Rose Bowl Stadium is the home of UCLA football and has hosted five Super Bowls, a Men’s and Women’s World Cup Soccer Final, and the 1984 Olympics (soccer venue). See also our page of Maps & Diagrams for the Rose Bowl Stadium.

Additional information about the Rose Bowl Stadium may be found at their website.

Rose Bowl Stadium policies

• There are no in-and-out privileges at the Rose Bowl Game. Once you have left the stadium, you may not re-enter.
• Smoking is only permitted on the pedestrian concourse in designated smoking areas.
• The following items are not permitted into the Rose Bowl: any backpacks, handbags, etc. larger than 14”x 14”, banners, cans, glass bottles, thermoses, coolers, alcoholic beverages, large still cameras, video cameras, noisemakers of any kind, umbrellas, beach balls, soccer balls, footballs, Frisbees, narcotics, firearms, explosives or other weapons.
• The stadium has the authority to prohibit any other items deemed to be a security risk. Patrons will be required to return such items to their vehicles, hotel rooms or homes.
• No promotional items with commercial slogans or identification are allowed.
• In the event of an emergency, ushers, stadium officials or employees will direct you to a safe location.

Fan Behavior

• We want all fans to enjoy the Rose Bowl Game.
• Please remember to be considerate of those fans seated near you.
• Behavior that is disruptive to others may result in ejection from the Stadium. If someone is sitting in your seat, please contact the nearest usher for assistance.

Security Measures

Please note that heightened security measures may slow your entrance into the Stadium.

In order to provide a safe environment for our fans, the following security measures may be in effect:

• Searches at the entry gates will include inspection of all items that are carried into the stadium. Full searches of your person, also known as “pat down” searches, may be conducted.
• Searches may cause delays in entering the stadium. Gates open two hours prior to kick-off. You are encouraged to arrive early.
• Those patrons who do not carry any items into the stadium will enter more rapidly than those who bring items with them.
• Each entry gate will include several “express lanes” to expedite entry for those who do not carry personal belongings. You are encouraged to leave your belongings in your vehicle whenever possible.
• Law enforcement personnel may conduct occasional inspections of vehicles parking near the stadium as you arrive.
• Expect to see police officers and security personnel doubling their efforts to ensure your safety.

Thank you for your patience and cooperation in making your experience at the Rose Bowl Game as safe and enjoyable as possible.

Stadium Entry Gates

There are eight Stadium entry gates that service the Rose Bowl Game: A, B, C, D, E, F, G, & N (North). Please enter the gate that is designated on your ticket.

Stadium and Ticket Seating Facts

There are 77 numbered rows in the Stadium. The lettered rows begin below row one, starting with row A and descending down. The tunnel enters the Stadium at row 27. Each section is divided between low (i.e.: seats 1,2,3, etc) and high (i.e.: seats 101, 102, 103 etc.) If you are standing in the tunnel mouth facing the playing field, the low seats are to your left and the high seats are to your right. All seating for the Rose Bowl Game is reserved with NO free admission for infants or children.

Will-Call Booths

There are several will-call booths, all located within close proximity of each other.

Tickets purchased through the participating universities can be picked up at the participating institution will-call booths, both of which are located outside of Gate A in separate ticket booths.

Tickets purchased through other official distributors and held at will-call will be at the Rose Bowl Stadium will-call booth which is located outside of Gate B.

Player Guests may pick up their tickets at the appropriate institution will-call booth located outside of Gate A.

Picture identification will be required for all ticket pick-ups.

General Tailgating

Patrons may tailgate in the area immediately around their vehicle. There are no open flames or individual tents permitted for tailgating guests.

Stadium Locations

Customer Service:
Should you need help, contact the nearest usher or come to one of our customer service offices located inside the Stadium at tunnel 28, the entrance to the press box or on the spectator concourse next to gate D. A Customer Service booth is also located at the Rose Bowl Stadium will-call booth outside of gate B.

First Aid/Lost and Found/Police Headquarters:
All of these services can be found in the Public Safety building located south of Gate B, across from tunnel 28.

ATMs:
Inside the Rose Bowl Stadium gates, ATMs are located on the concourse at tunnels 1, 6, and 17 and on the concourse bridge adjacent to tunnel 23.

Tag-A-Kid Program

Pick up a free I.D. bracelet at any one of our customer service offices. The bracelet will indicate your child’s name and seat location, so that if your child becomes lost, he or she can be returned to the proper seat.

Stadium Public Paging

There is no public paging at the Rose Bowl Game.