1930 Under new policy, San Francisco Mayor James "Sunny Jim" Rolph becomes first Grand Marshal chosen from outside Pasadena. Holly Halsted is the first Rose Queen selected under the new selection process. New guidelines downplay national prominence and instead emphasize the young ladies' interest in the Tournament and their local residence. Pasadena Junior College, now Pasadena City College, makes first appearance in Parade as official Tournament Band. Radio allows coast-to-coast network basis with the Parade, and movie houses featured the Parade throughout the country during the first few months of the year, making Pasadena a major attraction. 1932 First short-wave radio broadcast of the Rose Parade. The broadcast is heard internationally. 1933 Mary Pickford becomes the first Hollywood celebrity and first woman to be chosen Grand Marshal. Parade and game held on Jan. 2. 1934 Twelve inches of rain fall on Pasadena in the 48 hours prior to the Rose Parade, themed "Tales of the Seven Seas."

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