103rd Rose Bowl Game Presented by Northwestern Mutual
Monday, January 2, 2017 - 1:30pm

The 103rd Rose Bowl Game presented by Northwestern Mutual will be held on MONDAY, January 2, 2017. This game will match two of the top teams in the Big Ten and Pac-12 conferences. Come early and enjoy pre-game activities including tailgates, Rose Queen and Royal Court appearances, and more.

"Never on Sunday" tradition

The Tournament of Roses® has had a “Never on Sunday” tradition since 1893, the first year since the beginning of the Tournament, that New Year’s Day fell on a Sunday. The Tournament wanted to avoid frightening horses that would be hitched outside churches and thus interfering with worship services so the events were moved to the next day, January 2. Though horses are no longer outside local churches, the tradition remains to this day.

Ticket Information

A limited number of tickets to the 2017 Rose Bowl Game® presented by Northwestern Mutual will go on sale to the general public early December 2016. Tickets will be available online or by calling Ticketmaster at 1-800-653-8000. All seats are reserved.

Safety Tips & Guidelines

Rose Bowl Game safety tips and guidelines can be found on our Game Safety Guidelines page. Please also visit Rose Bowl Stadium for their rules and list of prohibited items.

Official Ticket and Hospitality Packages

Official Rose Bowl Game Travel and Ticket Packages are available online through PrimeSport.

Location and Parking

The Rose Bowl Stadium is located at 1001 Rose Bowl Drive in Pasadena, California.

Driving to the Rose Bowl Stadium can be very difficult due to general Los Angeles traffic and heavy Rose Parade and game day traffic flowing in and out of Pasadena. Please follow the driving directions in the Game Day Guide. Do not rely on GPS directions as they do not take into consideration traffic patterns or the location of the general parking lots. Please consider carpooling, using public transportation or the free shuttle service. Heightened security may also slow your entrance into the stadium.

Rose Bowl Stadium Parking: Rose Bowl Stadium Parking is $40 per car at the Rose Bowl Stadium for the 103rd Rose Bowl Game presented by Northwestern Mutual. Cars are parked on a golf course, north of the stadium. There is no reserved parking and cars may be stack-parked in rows of five (5) on a first-come, first-served basis. Parking lots open at 4 a.m. Other than designated overnight motorhome parking, there is no overnight parking at the Rose Bowl Stadium. In-and-out privileges are prohibited in all parking areas. Once you exit the parking lot, you will be required to pay the full parking fee upon re-entry. More information on bus parking, RV parking and limo services can be found in the Game Day Guide.

Parsons Parking Lot: There is a $40 parking charge per car at Parsons Parking Lot, located at the corner of Union Street and De Lacey Avenue with entrances off of Walnut Street and Holly Street in Pasadena. The 103rd Rose Bowl Game presented by Northwestern Mutual Shuttle Bus will pick-up location at the corner of Union Street and Pasadena Avenue will transport you to the Rose Bowl Stadium gates. The shuttle runs continuously from 10:00AM until approximately two hours after the end of the game. Reserved parking can be purchased in advance through LAZ Parking. Overnight parking is also available for $80. Bus parking and RV parking also available. Call LAZ Parking at 626-578-1705 for further details.

ADVISORY: Between 10:00AM and 11:30AM, there will be heavy traffic exiting Pasadena from Parsons Parking Lot and the adjacent Old Pasadena parking lots due to the Rose Parade. It is advisable to arrive in Pasadena before 10:00AM or after 11:30AM to avoid congestion.


Rose Bowl Game presented by Northwestern Mutual Shuttle: Free shuttle buses will be available at Parsons Parking Lot, at the corner of Union Street and De Lacey Avenue in Pasadena. The shuttle runs continuously from 10:00AM until approximately two hours after the end of the game. 

Metro Gold Line Light Rail Service: The Los Angeles County Metropolitan Transportation Authority (MTA) operates a light rail service to Pasadena via the Metro Gold Line. If you would like to take the Metro Gold Line to the game, exit the train at Memorial Park Station in Pasadena. Follow the signs for two blocks to the 102nd Rose Bowl Game presented by Northwestern Mutual pick-up location at Parsons Parking Lot. This shuttle will take you directly to the Rose Bowl Stadium. After the game, simply reverse your route. For help planning your MTA trip, call 323.466.3876 or visit www.metro.net.

Drop-off/Taxi Zone/Rideshare Services: The designated drop-off, pick-up and taxi zone is on Holly Street between Fair Oaks Avenue and Arroyo Parkway. Passengers may take the free Rose Bowl Game presented by Northwestern Mutual Shuttle to the stadium. There are no provisions for drop-offs and pick-ups at the stadium. All taxis or passenger cars entering the Rose Bowl Stadium area will be required to pay the $40 parking fee.

Schedule of Events

4:00AM: Rose Bowl Stadium Parking Lots Open

10:00AM: Stadium Gates Open

1:30PM: 103rd Rose Bowl Game Pre-Game Activities Begin

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