Every New Year's Day since 1890, the world has come to Pasadena, California, USA. Nearly a million come in person. Hundreds of millions more visit on TV. Some come for the tradition and pageantry. Some for football. But they all come for fun.

Each year, more than eighty corporations, countries, cities, and organizations use the Tournament of Roses to send a message to the world. They'll cite many reasons for their choice. Efficiency. Economy. Versatility. But most of all, the quality of the experience. They become part of tradition. A part of the celebration. They own a piece of New Year's Day.

If you would like to enter a float in the parade, or undertake an affiliated marketing promotion, please contact the marketing department at (626) 449-4100. The Tournament of Roses welcomes your interest.

Permission to use the Tournament of Roses logo may be obtained by calling the public relations or marketing department at (626) 449-4100. Download 2005 logo and style guide. Download Tournament of Roses logo and standards guide (1.8 MB).