Under new policy, San Francisco Mayor James “Sunny Jim” Rolph becomes first Grand Marshal chosen from outside Pasadena. Holly Halsted is the first Rose Queen selected under the new selection process. New guidelines downplay national prominence and instead emphasize the young ladies' interest in the Tournament and their local residence.
Pasadena Junior College, now Pasadena City College, makes first appearance in Parade as official Tournament Band.
Radio allows coast-to-coast network basis with the Parade, and movie houses featured the Parade throughout the country during the first few months of the year, making Pasadena a major attraction.