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Rose Bowl Stadium Renovation Project

The Rose Bowl Stadium is a vital piece of the Rose Bowl Game® history and success!

Where It All Began
In 1923, the Penn State Nittany Lions traveled cross country to face the local Trojans of Southern California in the first-ever Rose Bowl Game at the Rose Bowl Stadium. Over the past 98 years, the game has witnessed numerous records and moments of greatness in The Granddaddy of Them All®.

Ensure Our Future as the Elite Bowl Game in the Country
The Rose Bowl Game maintains an unparalleled role in postseason college football. As a member of the Bowl Championship Series and annual hosts to the Big Ten and Pac-12 Conference champions, the Rose Bowl Game is the oldest bowl game in the country. The renovation will extend the long-term viability of the Rose Bowl Stadium and the rich tradition of our game.

Stadium Enhancements for Fans & Participants
The renovation is the largest investment in the 90-year-old iconic structure’s history. The project will provide:

  • Enhanced fan experience with enhancements to tunnels, concessions, concourse and restrooms.

  • Improved public safety.

  • A rich tribute to the history of the national historic landmark status of the stadium by incorporating elements from the original stadium built in 1922 such as a historic scoreboard and field hedges.

  • Upgraded stadium facilities which include the addition of new Premium Seating.

The new Premium Seating will be housed in a newly built Press Box with three levels of seating – Suites, Loge Boxes and Club Seats. Along with the new levels of seating there will be indoor and outdoor cushioned seats with increased legroom and drink holders, VIP Parking, VIP entrance, elevators, and upscale dining for Loge Boxes and Club Seats with the option to purchase alcoholic beverages. For more information on the Premium Seating please call 626-585-6800 or visit rosebowlpremiumseating.com and have the opportunity to secure the best location.

The renovation project will not only aid in crowning a champion on the field, but also champions of the community – volunteers and the people of Pasadena.

Project Costs & Funding
The project cost is $152 million with primary funding for the renovations coming from bonds to be issued by the city of Pasadena. In addition, 30-year lease extensions with the Tournament of Roses and UCLA will lend to the project finances.

For more information about the Rose Bowl Stadium renovation, please visit: www.rosebowl-renovation.com.