January 2, 2011
TOURNAMENT OF ROSES® ANNOUNCES
WINNER OF 2011 VIEWERS’ CHOICE AWARD
PASADENA, Calif. (January 2, 2011) – The Tournament of Roses announced Cal Poly Universities as the winner of the Viewers' Choice Award for the 2011 Rose Parade® presented by Honda, themed Building Dreams, Friendships and Memories. The float, themed "Galactic Expedition," received 10,802 votes out of a total of 44,730 votes submitted. This is the third time that Cal Poly Universities has won the Viewers’ Choice Award.
"The Cal Poly Universities students have constructed floats that prove to be fan favorites year after year," said Gene Gregg, chairman of the Tournament of Roses Judging committee. "This is a very special award and we are thrilled that so many Rose Parade fans took an active role in Tournament of Roses history by casting their vote.”
For the first time ever, fans were able to cast their votes via text message in addition to an online poll. Out of a total 44,730 votes, 25,122 were cast via text message and 19,608 were cast at www.tournamentofroses.com/viewers-choice-award. Voting took place from 8:00 a.m. (PST) to 2:10 p.m. (PST) on January 1, 2011. Parade fans were able to vote for their favorite float up to five times.
The 2011 float submission from the two universities of Cal Poly San Louis Obispo and Cal Poly Pomona depicts seven childhood friends building the rocket ship of their dreams and taking their imagination to soaring heights. An operative crane, a spinning planet and a full complement of tools and toys are all situated on an airy cloud high above the earth's surface. The float is decorated with more than 12,000 roses, 8,500 mums and approximately 9,500 carnations. The Cal Poly Rose Float student organization has participated in the Rose Parade since 1949. The organization is comprised of students from both Cal Poly Universities campuses located in Pomona and San Luis Obispo, California. Students collaborate throughout the year to produce a crowd-pleasing float in two pieces and join them together in October when the decorating process begins.
The winner of the award was announced by Tournament of Roses President Jeff Throop, live from the Post Parade Showcase of Floats.