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Miracle-Gro
Fiesta Parade Floats

Everyone Grows!

Crown City Innovation Trophy

Everyone Grows!

This year’s parade theme “Oh, the places you’ll go!” sparked the Seuss-ical ideas behind the inaugural Miracle-Gro float design. “Everyone Grows!” brings to life the Miracle-Gro promise to inspire and encourage families to grow something special and delicious on their own piece of the Earth.

Miracle-Gro created a float that expresses the optimism that gardening brings with the renewal of spring and the positivity in growing your own. Anyone’s backyard, windowsill, stoop or balcony can be transformed into a fantasy garden full of beautiful flowers and bountiful fruits and vegetables. With a little love and water, everyone can grow with Miracle-Gro.

The Miracle-Gro mission is one that inspires gardeners of all ages to express themselves on their own piece of the Earth. This can be done through a container on a fire escape, or an in-ground backyard garden. The transformative and inspirational power of gardening excites the wonder of discovery, welcoming children into Mother’s Nature’s backyard.

FLOAT BUILDER: Fiesta Parade Floats

FLOAT DESCRIPTION: Height: 24 feet, Width: 18 feet, Length: 55 feet

With their inaugural Rose Parade entry, Miracle-Gro invites people of all ages to express themselves on their own piece of the Earth. This backyard fantasy sparks the creative passions of novice and experienced gardeners alike, with oversized flowers, vegetables and fruits abounding in garden beds and containers all over a blooming oasis. The central “Green House” symbolizes the transformative power of gardening and plants to unite families and communities. In harmony with nature, many of the flowers, leaves, mulch and other appropriate materials used on this moveable green space will be recovered and recycled into Miracle-Gro soils, keeping green waste out of landfills.

Combining a touch of traditional gardening with futuristic ingenuity, creativity comes to life in this colorful garden with the use of Miracle-Gro products. “Seedlings” are placed onto the “Bloom Booster” conveyor belt and grow through the magical greenhouse with the power of nature in full operation! Gadgets, gauges, and pinwheels spin, twist, wobble and turn as the seedlings are instantly transformed into big, beautiful, healthy plants. Gardeners of all ages busily tend the surrounding vegetable, fruit and floral gardens, and care for the numerous rose topiaries and container gardens framing the float. Colorful butterflies and big, beautiful trees turn this lush backyard into an oasis for gardeners of all generations to enjoy.

Miracle-Gro invites novice and experienced gardeners to travel into their own backyard fantasy as the whimsical Miracle-Gro Bloom Booster green house swings into full operation, producing oversized flowers, vegetables and fruits for this bountiful gardening experience.

FLOWERING: Lettuce seed creates the frame of the green house containing the Miracle-Gro Bloom Booster machine, decorated with crisp, white coconut flakes, vibrant yellow strawflower petals and glossy black seaweed with accents of yellow and green button chrysanthemums. Terra-cotta container pots are created in walnut shell, with accents of paprika spice used for aging. These containers overflow in brilliant jewel tone colors of tulips, stargazer lilies, lisianthus, peony, hydrangea, tuberose, iris, delphinium, gerbera daisies and roses—plants that thrive in backyard gardens throughout America.

The oversized wheelbarrow, crafted in redwood bark, is bursting with both fresh and sculpted produce. Sculpted fruits and vegetables are intricately decorated in orange lentil seeds, dehydrated carrot and red pepper flakes, gold strawflower petals, green parsley and orange marigold petals. The water can shiny surface is achieved using silverleaf protea leaves. Colorful rose topiary trees float over fanciful garden beds of 10,000 coral roses, set off by patio bricks created in a mixture of light and dark gray poppy seeds. The company’s own NatureScapes mulch is also used to enhance the illusion in the container gardens and under the rose topiary garden beds. Butterflies of purple and hot pink sinuata statice gently “flutter” in trees created with over 10,000 yellow Giant oncidium, golden hybrid vanda and James Story orchids. Tree trunks are fashion from malaleuca bark.

Colorful rose topiary trees float over fanciful garden beds of 10,000 coral roses, set off by patio bricks created in a mixture of light and dark gray poppy seeds. Over 10,000 yellow Giant oncidium, golden hybrid vanda and James Story orchids.

Miracle-Gro's own NatureScapes mulch is used to enhance the illusion in the container gardens and under the rose topiary garden beds.

ADDITIONAL INFORMATION:
Miracle-Gro is the Official Rose and Flower Care Company for the Tournament of Roses, and the proud sponsor of “Decorating Places”, where the public is invited to see the floats firsthand during decoration stages. Miracle-Gro is also the presenting sponsor of “Post Parade: A Showcase of Floats” on January 1 and 2, where the public can get up-close to the floats at the conclusion of the Parade.

Miracle-Gro has been helping gardeners since 1961 when Horace Hagedorn, a marketer, and Otto Stern, a nurseryman, took a water-soluble plant food and set out to make it a gardening staple across America. Consumers loved the astonishing results of Miracle-Gro and soon the product became a mail order and then a retail success. In addition, Miracle-Gro has several organic offerings, under the Organic Choice name.

About ScottsMiracle-Gro With nearly $3 billion in worldwide sales and more than 8,000 associates, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care. The Company’s brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S. the Company operates Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company’s brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.

In harmony with nature, many of the flowers, leaves, mulch and other appropriate materials used on this moveable green space will be recovered and recycled into Miracle-Gro soils, keeping green waste out of landfills. Miracle-Gro mulch products are featured throughout the fanciful garden beds and container gardens depicted on the float.

ANIMATION: The synchronized animated movements of the Bloom Booster green house has been accomplished with the use of a highly sophisticated hydraulic system. Gadgets, gauges, and pinwheels spin, twist, and wobble as the conveyor belt moves plants. Two turbine fans turn, and colorful butterflies gently flutter their wings. An on-board music system enhances the whimsical impact of this fun and colorful float.

INNOVATION: Whimsical animation on the Bloom Booster machine is created with the use of “kid power” movements and hydraulic units. Float lowers from a height of 24 feet down to 16 feet in less than 45 seconds to allow the float to travel under low wires and the freeway bridge on the parade route.

Updated on: 1/1/2013 10:19:52 AM

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