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City of Hope
Phoenix Decorating Company

The Journey to CURE

The Journey to CURE

Discovery itself wakes up the child in all of us – that sense of “Aha!” that comes from finding new knowledge. This float taps into that childlike excitement that comes from discovery of new ways of looking at science, of translating new knowledge that ultimately provides hope for better treatments or cures for people who need us most.

The Parade theme, “Oh the places they will go!” links to our future discoverers – our next 100 years.

That pursuit of discovery has fueled our past century – and promises to drive our future.

FLOAT BUILDER: Phoenix Decorating Company FLOAT DESCRIPTION: Height: 24, Width: 18, Length: 55

“The Journey to CURE” features an oversized lab. The float features two Erlenmeyer flasks (flat bottom containers), a beaker, multi colored test tubes in a rack, a round-botom flask that sits atop a Bunsen burner. Pulling up the rear of the float, a 24-foot tall microscope with a science book turned to a page that contains DNA breakdown. The City of Hope's second entry, "The Journey to CURE" is an oversized science laboratory with a "Honey I Shrunk The Kids" feel.


Number of Years in Rose Parade: 2

City of Hope has been in the parade for 39 years since 1974 with the City of Duarte. This is our second year on our own.

City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation.

City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit
Now in the parade for their second year on their own, the City of Hope paired with the City of Duarte for 39 years since 1974.

Updated on: 12/31/2012 7:45:00 PM

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